Vetted Leads vs BuiltWith

A launch day feed against technology lead lists. Here is how they differ, from each company's own pages, as of October 2026.

See pricing

Free to start, as of October 2026

Vetted Leads

Free

10 contacts, no card

Paid plans on the pricing page

BuiltWith

Free

single site lookups

Paid from $295 a month (Basic)

01 · Side by side

Feature by feature

What each one does, from each company's own pages, as of October 2026.

Feature	Vetted Leads	BuiltWith
What it is	A live feed of businesses and online stores the day their website goes live	A technology lookup, and lead lists built from which technologies sites use
Where leads come from	Public certificate logs, then a visit to the site itself. Nothing bought	Its pages do not say. It tracks 127,000+ technologies on over 370 million domains
How new	Launch day. A site is found when its first certificate is issued, and enters the feed at 7 days old at most	A general database. Technology trends update weekly, and Net New Leads shows sites new to a technology since your last look
Platforms	WordPress, Shopify, WooCommerce, Wix, Squarespace, Framer, Webflow and custom sites	Any technology, including 2,500+ ecommerce ones
Emails	Every email checked with its own mail server before it reaches the feed	Addresses found on the website, with names and titles where they can be found
AI writing of the first message	Freddy drafts the first message from the site's gaps, on Pro	No. AI agents can connect to its APIs and MCP tools
CSV export	Free CSV export of what you unlock, no row limit, on Starter or Pro	Excel and CSV export on every plan
Free to start	10 contacts once and the newest 50 leads each day, no card	Free single site lookups. Its help page says there are no trials of paid plans
Cheapest paid plan	Starter. See pricing for your currency	Basic, $295 a month, 2 technologies

02 · Honestly

Where each one is the better pick

Pick BuiltWith if you sell by technology (sites running a given tool) across the whole web, or need long history.

Where BuiltWith is stronger

Twenty plus years of technology history
370 million domains, and any technology, not only stores
Tracking of technology changes
An XML and JSON API
Daily sync with Salesforce, HubSpot and Pardot
Everything exportable to CSV

Where Vetted Leads is weaker

A smaller history than the big databases: leads enter at 7 days old at most, not millions of stores
No revenue estimates
No CRM integrations

What it does instead: every lead arrives on launch day, checked to be a real business, with what its site is missing and an email its own mail server confirmed.

03 · Price

What BuiltWith charges

Their plans, as their own pricing pages list them, as of October 2026. Ours depend on your currency.

Plan	Price	What it includes
Basic	$295 a month	2 technologies, 2 keywords, 2 retail reports, 1 login, CRM integration
Pro	$495	Unlimited technologies, keywords and retail reports, 1 login
Vetted Leads	See pricing	Free, Starter and Pro. The pricing page shows them in the currency for where you are.

Try it next to BuiltWith.

Start with 10 free contacts and the newest 50 leads each day. No card.

BuiltWith is its owner's name, used here only to compare. Its facts are from its own pages, as of October 2026.