For SEO freelancers and agencies
Find businesses that need SEO, the week their site goes live
A brand new website is the one nobody has optimised yet. Each lead comes with the SEO checks it fails and an email its mail server has confirmed.
6,969 businesses in the feed right now have no meta description.
01 · The checks
The SEO checks on every new site
Read from each homepage the day we find it. What each one costs the business is in the line under it.
- No meta description
The first words a searcher reads about them are chosen by Google, not by the owner.
- Not exactly one H1
No clear main heading, so the page never says plainly what it is about.
- Thin copy
Too few words on the page to rank for much of anything.
- No canonical tag
Without one, the same page can compete with itself in search.
- No structured data
Hours, prices and reviews cannot show up beside the result.
- Images with no alt text
Image search and screen readers get nothing from the photos.
- No social preview image
A shared link turns up as bare text instead of a picture.
- No blog linked
Nothing new to publish, so nothing new to rank.
02 · In the results
The line under their name
With no meta description, the search engine picks its own words from the page. That gap is the opening of your pitch.
harbourphysio.example
Home | Harbour Physio
Skip to content Menu Home About Book Contact Opening hours Monday to Friday 8 to 6 Saturday by...
harbourphysio.example
Harbour Physio | Sports and back pain physio
Same week appointments for back, neck and sports injuries. Book online in a minute, open six days a week.
Illustration, on an invented business.
03 · A lead
What a lead looks like
An invented physio clinic, as the feed shows it before and after you unlock it.
LockedPhysio clinic
New4 gapsNo meta descriptionNo structured dataThin copyImages with no alt textAfter you unlock it
harbourphysio.example
hello@harbourphysio.exampleVerified
Timing
Why launch week matters for SEO
Search engines are only starting to read a site in its first days. Titles, descriptions and the words on each page are still being set, so fixing them now costs the owner an afternoon instead of a rebuild later.
The owner is also still in launch mode. They are checking their own site, asking why it does not show up for their name, and deciding who to pay to help. A month later most of them have stopped looking, or someone else has already pitched them.
How it works
From a new site to a first email
Find it the day it launches
A business shows up in the feed within a week of launching, found through its new website's first security certificate.
See what the site is missing
Every lead lists the checks it fails, out of 24, before you spend anything.
Reach a verified email
One contact unlocks the business's emails, each confirmed with its own mail server. On Pro, Freddy drafts the first message from the gaps.
A first message
A first message that names what you saw
Short, specific to the site, and about their search results rather than your services.
Tohello@harbourphysio.example
SubjectHow Harbour Physio shows up on Google
Hi, congrats on the new site.
I searched for you and noticed Google is writing its own line under your name, because the homepage has no meta description. The pages also carry no structured data, so your opening hours and reviews cannot show beside you in results.
Both are quick fixes on WordPress. Want me to send over the exact text I would use for your homepage?
Questions
Where do these businesses come from?
From the public logs where every new website's security certificate is published. We visit each site the day we find it, check it is a real business, and run the checks on its homepage.
Can I list only the sites missing a meta description?
Yes. On Starter or Pro you can filter the feed by any check, including each SEO one, and search and sort it. The free account sees the newest 50 leads each day.
Do these sites already rank for anything?
Usually not. We find them within a week of launching, which is the point: nobody has optimised them yet. We do not claim anything about their rankings, only what their pages are missing.
Is the email real?
Every email in the feed has passed a check with its own mail server before it reaches you. A mailbox can still close later, so now and then one bounces.
What does it cost to try?
Nothing to start: 10 free contacts once and the newest 50 leads a day, no card. The paid plans are on the pricing page.
Meet them before their first ranking report.
Start with 10 free contacts once and the newest 50 leads a day, no card.