How it works: from a certificate to a lead

The four steps

What happens before a row reaches you.

A certificate appears
The certificate a site gets for HTTPS is published to a public log within seconds, and we read those logs all day.
We throw most of it away
We drop parked domains, names listed for sale and default installs before they reach the feed.
We read the site and record what is missing
We read the homepage, and a contact or about page when it lists no way to reach the business, then note the trade, the platform and which of the 24 checks it fails. We keep an email only once its own mail server confirms the mailbox exists.
You unlock, and the price is on the button
One contact buys the emails we found, up to three, and one more buys the social profiles. The button shows the total before you spend anything.

In the app

The feed of what launched today, and one row opened on its gaps.Recorded in the app

The checks

Pick the group that matches your trade.

3 checks

For ads buyers and marketers

No ad pixel. We found no ad tag, so they likely aren't retargeting visitors yet. An easy first job.
No analytics. We found no visitor stats tool. Offer to set one up so they can see what works.
No email tool. No mailing list tool found. Offer a signup form and their first newsletter.

7 checks

For SEO people

No meta description. No summary for search results, so the engine picks the text. Offer to write it.
Not exactly one H1. The page has no main heading, or several. Offer a clear structure search can read.
No canonical tag. No canonical tag, so search engines may count one page as copies. A quick fix.
No social preview image. Links shared on social apps may show no picture. Offer a proper preview image.
No structured data. No structured data for search engines to read. Offer to mark up the business.
Thin copy. The page says very little. Offer to write copy that explains what they sell.
No blog linked. No blog or news page linked. Offer articles that bring in visitors from search.

5 checks

For designers

Not responsive. No sign the site adapts to a phone screen. Offer a layout that works on mobile.
Table based layout. Laid out with tables, often a sign of an older build. Worth a redesign pitch.
No favicon. No icon in the browser tab. A small touch that makes the site feel cared for.
Unedited template title. The page title is still the builder's default. Offer a real title and brand.
Copyright years behind. The footer year is years old, so the site can look abandoned. Offer a refresh.

4 checks

For developers

Unsupported jQuery. Runs an old script library that no longer gets fixes. Offer to update it.
Images with no alt text. Images with no text description, which screen readers and search may miss. Offer to fix.
Loads assets over http. Links or files still use plain http, which browsers can flag. Offer to fix it.
On a free platform subdomain. The page still points at a free platform address. Worth checking their setup.

5 checks

For anyone selling to the business

No contact form. No contact form on the page. Offer one so visitors can ask without leaving.
No phone number. No tap to call link. Offer one so visitors on a phone can ring in one touch.
No email capture. No field to leave an email. Offer a signup box so visitors can stay in touch.
No booking tool. No booking tool found. If they take appointments, offer online scheduling.
No reviews widget. We found no reviews widget. Offer a way to show what customers say.